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When you partner with New Lion, you partner with a team that supports your project from start to finish. We are passionate about guiding our clients through the full product design & development process.

01 Strategy

We begin by unpacking the entire idea. Once we’ve carved out what matters most, together we strategize product focus (MVP features), traction / marketing channels, and ways to monetize your product.

The Idea

Once we’ve clearly defined the product, we look towards future potential, possible features, and how users will find out about it. (Oh, and how it’s going to make you money!)

Feeling The Love

Why will users love your product? This question guides us as we narrow down a core feature set. We call it MLP (Minimum Lovable Product) or the minimum lovable feature list.

The Road Map

We discuss what platforms are best for your product and transition all future features into a product road map. This planning supports the next steps.

02 Prototype Design

Designing and building a prototype is the most efficient way to gain vital user insight; all before a line of code is written or paid for.


Using wireframes, low and high fidelity designs, we create the look of your product and which views are needed to support pre-selling, fundraising, or user feedback gathering.

Prototype & Test

The designs are converted into a clickable prototype. This simulates how the real, future product will behave–all without writing a line of code. Now is the least expensive time to modify your product, so now is the time to test. You can take your prototype to potential users, pre-sell to customers, and gain invaluable feedback. 

Finalize Feature List 

We identify the final MLP feature list after feedback is gathered from potential users. Stretch features are also identified; which are extra features that aren’t needed but would be valuable. After we have some users, we gauge the importance of each stretch feature.

03 Development

The features have been validated and the product roadmap is set. Let our local engineers work on delivering clean scalable code that can grow to millions of users overnight.

Scalable Code Base

We’ve scaled products to over 100 million daily active users. Without this experience the cost of scaling and product pivots could sink a company. (Ask us about Spaghetti Code.)

Future Features

Our business model is based on building partnerships with startups for the long haul by helping them succeed at every stage. We challenge you to spend less when the product is young for several reasons, but as you gain users and need to add features, we are here to help!

Technical Advising

If your team lacks a technical founder, we will step in and cover the duties of a Chief Technical Officer (CTO). We will even help you grow technical leaders in your team to take over the code base when it’s time.

04 Growth

Our business model is built on our client's success and growth. Here's what partnership means to us.


We approach our client relationships with the hope they’ll stretch across years of changes and growth. “One and done,” is not our style.


We believe in enduring business relationships, so our desire to keep your costs low on design and development is very real. This efficiency allows for dollars to be put toward marketing, operations, and business growth. To win your future business, we provide wins for your team at every stage.

Our Belief

When you succeed — so do we.

So, want to see the products we’ve built?

Let's talk ideas.