So, you’ve discovered that there’s room in the market for your product, and identified the audience you intend to target. Up to this point, your thought process may look something like this. This overlap is a good place to start, as it shows that you’ve established what must exist for your product to stand a chance; something you can…
Ever opened a new app, and been confused immediately by what it does? There is little that turns away users more than this type of experience. That app may be the most useful product in the world, but without an obvious value to engage early on, it won’t matter what else the app can do.…
You’ve thought up a great solution to a problem, and you’re wondering if it could turn into a viable business. The good news is, the growth curve of new technologies permeating our lives looks like a hockey stick, with no signs of slowing down. How can you make your passion, hobby, or industry even better…
